Ascent Equity Group

For Owners

Ascent Equity Group offers business owners an attractive value proposition. We provide liquidity for wealth realization while simultaneously committing ourselves to the long term success of the business. AEG has a unique investment approach that differentiates us from purely financial, institutional or strategic acquirers. As entrepreneurs ourselves, backed by a team of seasoned operators and investors, we seek to distinguish ourselves along several key dimensions:

A Different Approach

At Ascent Equity Group, we understand that building a successful business requires years of hard work and dedication. The decision to sell that business involves many considerations. Our goal is to partner with you through this process to ensure a smooth ownership transition and the continued growth and success of the company.

AEG is different from other financial and strategic buyers. We provide access both to capital and to an energetic management team that will step in to provide on-site operational leadership at the company. AEG’s Principals are backed by an investor group that includes successful business operators and entrepreneurs who understand the concerns of both individual business owners and family-owned enterprises.

Diligence Process

We understand that running your business is the number one priority. We also understand the sensitivity of a transaction for employees, customers, partners and your community.  We are able to conduct our diligence process quickly and confidentially to minimize disruption to your business.

Flexible Structure

We will work with you to arrive at an optimal transaction structure. This can include your retention of a minority equity stake to participate in the continued growth of the business. We will also tailor the transaction to accommodate estate planning, tax and family needs.


We are open to your continued involvement in the business through an advisory, board or other capacity.  Our goal is to facilitate a smooth transition of leadership to our management team, with a positive impact on employees, customers and partners.


We conduct business with the highest integrity and only work with others that do the same. We will always be honest and transparent in our dealings.